Impression
Nottingham digital agency of 120+ people offering SEO, generative engine optimization, digital PR and paid media, with offices in London and New York.
Proofs
Every number below links to its source. Ratings and review counts are read from the platform on the date shown; the reviews themselves stay on the platform.
Case studies
Named, public, with a stated result. An unnamed client story does not count.
Founders
- In-house marketing manager
- Roles at several digital agencies before 2012
What they do
- Services
- GEO · SEO · Technical SEO · Digital PR · CRO · AI visibility tracking
- Industries
- SaaS · Ecommerce · Manufacturing
- Regions served
- US, UK, APAC
- Monthly budget
- $5k-$15k/mo
- Team size
- 51-200
- Founded
- 2012
- Address
- Fothergill House, 16 King St, Nottingham, NG1 2AS, UK
- Pricing
- On request
About
Impression is a Nottingham digital marketing agency co-founded in 2012 by Aaron Dicks, now its chief technology officer. It describes a team of more than 120 people and lists offices in Nottingham, London, Manchester and New York. The SEO line covers consultancy, ecommerce, technical and international SEO plus generative engine optimization, which includes LLM visibility reporting on citations, brand mentions, share of voice and referral traffic from AI tools. The agency also sells paid media, digital PR, organic social, analytics and conversion rate optimization, so it suits buyers who want search inside a wider media mix.
The record shows named work: a GEO case for engineering firm Tensar with AI Overview citation numbers, SEO results for The Access Group and Clarins in APAC, and a PR program for And So To Bed. Impression won Best UK SEO Campaign at the 2026 Global Search Awards for work with MOTORS and is a certified B Corp. Clutch shows 4.9 from 7 reviews, a $5,000 minimum project size and $150 to $199 an hour.
What is missing: no public pricing, few Clutch reviews for an agency of this size, and no G2 profile was found. Many case studies on the work page describe results without stating the period measured, and several of the strongest numbers come from paid media work rather than search. Only one founder is named on the site, and the agency does not publish a chief executive.
Written by GEO Agency Index from public sources. If the record has changed, claim the profile and send the links.