Maatwerk Online
Rotterdam online marketing agency offering SEO, GEO, paid search and web development to Dutch brands. Won Best Agency Small at the 2025 Dutch Search Awards.
Proofs
Every number below links to its source. Ratings and review counts are read from the platform on the date shown; the reviews themselves stay on the platform.
Case studies
Named, public, with a stated result. An unnamed client story does not count.
Founders
- Speaker at HeroConf London 2025 on BigQuery and PPC
- Has spoken at BrightonSEO and SMX Berlin, per the agency's speaker page
What they do
- Services
- SEO · GEO · Technical SEO · Local SEO · Link building · Content SEO · CRO
- Industries
- Ecommerce · Local businesses
- Regions served
- Europe, DACH
- Monthly budget
- $2k-$5k/mo
- Team size
- 11-50
- Founded
- 2013
- Address
- Goudsesingel 190, 3011 KD Rotterdam
- Pricing
- On request
About
Maatwerk Online is a Rotterdam online marketing agency founded in 2013, according to its LinkedIn company page, by Lars Maat, who now leads operations and innovation. The team page lists about 35 specialists and LinkedIn shows 39 employees. The agency is full service: alongside SEO, technical and local SEO, link building and content it sells paid search, social advertising, email automation, conversion optimization and WordPress development. Generative engine optimization has its own service page, framed as a cycle of experiments aimed at visibility in ChatGPT and Google AI Overviews. Most clients are Dutch, with case work in Belgium and Germany.
The case library is long and names its clients. The WOOOF case is the clearest GEO example, reporting a 29% rise in LLM visibility and 457% more revenue from LLM traffic after work began in July 2025. SEO cases for David Lloyd Antwerp, VerpackungsWelt, Hekkenwereld and Zon en Scherm give traffic, ranking and revenue changes with dates. The Dutch Search Awards winners page lists it as Best Agency Small for 2025, and as winner of the local SEO and marketing automation categories with Interparking. The agency also claims the same title for 2024, which this record could not confirm.
What is missing: there is no pricing page, although the homepage says it works with clients spending at least 3,500 euros a month on online marketing. No Clutch, G2 or Google Business rating was found. The agency lists Google Premier Partner status on its site but no directory entry was checked. Its services and cases cover paid media as much as organic search, so SEO and GEO are one part of a wider offer.
Written by GEO Agency Index from public sources. If the record has changed, claim the profile and send the links.