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Pathfinder Marketing

Perth performance marketing agency founded in 2016, offering SEO, AEO and AI search work for ecommerce brands. Global Search Awards 2025 winner.

Last verified 8 Oct 2026Founded 2016Team 11-50HQ Perth, Australia

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Proofs

Every number below links to its source. Ratings and review counts are read from the platform on the date shown; the reviews themselves stay on the platform.

Clutch

No profile found

Google

No profile found

Semrush Agency Partner Global Search Awards 2025, Best APAC SEO Campaign (with Little Shop of Happiness)

Case studies

Named, public, with a stated result. An unnamed client story does not count.

Byron Bay Gifts organic search traffic up 83% alongside paid search growthEcommerce · Organic traffic up 83% and organic revenue up 50%, 2018 to 2023

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AMA Medical Products reaches first place on Google for defibrillatorEcommerce · Page-one keywords up from 1,437 to 1,573 over 12 months, defibrillator moved from 15th to 1st

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Area Office grows page-one keywords from 48 to 211Ecommerce · Page-one keywords from 48 to 211 and a $100K record revenue month within the first year

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The Standard Squeeze lifts conversion rate 110% with paid search and socialEcommerce · Sales up 26% and conversion rate up 110%, March to August 2023

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Founders

No founder is named with a public profile, so this component scores zero.

What they do

Services: SEO · AEO · GEO · AI visibility tracking
Industries: Ecommerce
Regions served: Australia
Monthly budget: $2k-$5k/mo
Team size: 11-50
Founded: 2016
Address: 7/154 Hampden Rd, Nedlands WA 6009
Pricing: On request

About

Pathfinder Marketing is a Perth digital agency founded in 2016 and based in Nedlands. It runs SEO alongside Google, Bing, Meta, TikTok, LinkedIn and ChatGPT ads, HubSpot work and web design. In search it sells standard SEO, an AEO and AI SEO offer that includes AI visibility audits, and AI citation monitoring and reporting across Gemini, ChatGPT and Perplexity. Its schema markup names David Toby (managing director) and Mitchell Kelly (head of performance) as co-owners. LinkedIn lists 11 to 50 staff.

The client work on show is almost entirely Australian ecommerce. Named case studies on its site cover Byron Bay Gifts, AMA Medical Products, Area Office, The Standard Squeeze and Rockingham CPAP, and several mix SEO with paid media, so not every figure comes from search alone. The Global Search Awards 2025 winners page lists the agency and its client Little Shop of Happiness as winners of Best APAC SEO Campaign. Its Semrush Agency Partners profile shows a 4.7 rating and a starting budget of $2,500 per project, which is the basis for the budget band here.

Buyers should note what is missing. No pricing is published on the agency site, and no Clutch or G2 profile was found. The founders' LinkedIn profiles could not be confirmed, so no founder is listed in this record. Other awards claimed on its site, including APAC Search Awards entries, were not checked against the organizers.

Written by GEO Agency Index from public sources. If the record has changed, claim the profile and send the links.