Pure SEO
Auckland digital agency founded in 2009, offering SEO, GEO, Google Ads and CRO from offices in New Zealand, Australia and Manila.
Proofs
Every number below links to its source. Ratings and review counts are read from the platform on the date shown; the reviews themselves stay on the platform.
Case studies
Named, public, with a stated result. An unnamed client story does not count.
Founders
- Lectures on SEO and SEM for the New Zealand Marketing Association
- Published author with Penguin Random House
What they do
- Services
- GEO · SEO · Local SEO · Link building · Content SEO · CRO
- Industries
- Ecommerce · Finance · Local businesses
- Regions served
- Australia, APAC
- Monthly budget
- $2k-$5k/mo
- Team size
- 51-200
- Founded
- 2009
- Address
- 35-37 Kawana Street, Northcote, Auckland 0627
- Pricing
- On request
About
Pure SEO is a digital marketing agency headquartered in Northcote, Auckland. Its company history dates the business to October 2009, when founder Richard Conway moved from the UK to New Zealand and took on a first client. Conway is still CEO of the Pure SEO group, which also includes several sister brands such as Digital Popcorn. The agency has added offices in Melbourne, Wellington, Brisbane and Manila. LinkedIn places it in the 51 to 200 employee band, although only 28 people are linked to the page. Services include SEO with local SEO and link building sub-pages, a generative engine optimization offer with an AI visibility audit, Google Ads, CRO, content, social media, analytics and email automation.
The case study archive is mixed. Several entries name the client but give no figures, and two are unnamed. Three name the client and report results: Prezzy Card organic sessions up from 518,320 to 730,815 between July 2022 and June 2023, Four Words jewellery organic sessions up 142% in 2024, and Western Lock Services ranked keywords up from 56 to 218. These are the agency's own numbers. The site states it is a 2025 Google Premier Partner, and its history page names a 2012 David Awards win and a 2013 Google Engage All-Stars prize. None of these was confirmed on the awarding body's page, so none is recorded.
Pricing is not published. No Clutch profile with reviews, G2 rating or Google review profile was found. The GEO service is recent and has no case study of its own. Most named clients are New Zealand businesses, and the budget band shown is an estimate because no minimum spend is published anywhere.
Written by GEO Agency Index from public sources. If the record has changed, claim the profile and send the links.