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Varn

Wiltshire SEO and GEO agency founded in 2010, with a data science team, a London office and named results for BullionVault, Roche and others.

Last verified 8 Oct 2026Founded 2010Team 11-50HQ Bradford on Avon, United Kingdom

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Proofs

Every number below links to its source. Ratings and review counts are read from the platform on the date shown; the reviews themselves stay on the platform.

Clutch

No profile found

Google

No profile found

Bath Life Awards 2025, Business Services

Case studies

Named, public, with a stated result. An unnamed client story does not count.

BullionVault: top 3 keywords up 130% and traffic up 57% year on yearFinance · 130% more top 3 keywords year on year to end of August 2024, from work begun December 2023

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Woolacombe Bay Holiday Parks: revenue up 102% after a post-lockdown SEO programHospitality · Revenue up 102% and page 1 rankings up 44% from work begun in the first half of 2021

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Roche: organic clicks up 106% after merging micro-sites into one HCP platformHealthcare · 106% more organic Google clicks and 74% more impressions; period not stated

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Arkivum: Google search visibility up 829% after a rebrand and site migrationSaaS · 829% visibility gain across 329 tracked keywords since the late 2023 relaunch

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BagKraft: 23 media pieces and 10 direct links at launch for a bespoke bag makerManufacturing · 23 pieces of coverage, 10 links and 921,000 potential reach in the first month after launch

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Founders

Tom Vaughton

Founder and CEO · 24 years in search · LinkedIn

Speaks at industry events including BrightonSEO, per his Varn bio

What they do

Services: GEO · AEO · SEO · Technical SEO · Content SEO · Digital PR · AI visibility tracking
Industries: Finance · Hospitality · Healthcare · SaaS · Manufacturing · Ecommerce
Regions served: UK
Monthly budget: $2k-$15k/mo
Team size: 11-50
Founded: 2010
Address: The Old Brewery, Bradford on Avon, Wiltshire, BA15 1NF, UK
Pricing: On request

About

Varn is a search agency founded in 2010 by Tom Vaughton, who leads it as chief executive and says he has worked in SEO for more than 24 years. It is based at The Old Brewery in Bradford on Avon, near Bath, and opened a London office at Fox Court on Gray's Inn Road in 2026. The team page shows about 30 people, including statisticians and data analysts, which fits the agency's emphasis on data and analytics. Services cover technical SEO, content marketing, digital PR, social search, data and analytics, and training. An AI search page names generative engine optimization and answer engine optimization and describes a reporting tool that measures share of AI voice and citation rates. A sister agency, Varn Health, works with healthcare and pharma brands.

The results page names clients with stated outcomes: BullionVault, Roche, Arkivum, Woolacombe Bay Holiday Parks, MOMA and BagKraft. Several give start dates, but few state the exact period measured. Varn won the Business Services category at the 2025 Bath Life Awards, a regional business award.

What is missing: there is no public price list. The contact page FAQ puts typical SEO retainers at 3,000 to 10,000 GBP a month without saying where Varn sits in that range. No Clutch or G2 profile was found, and no Google review count was confirmed. The site shows a Google Premier Partner badge, but the directory entry could not be read, so no certification is recorded. There are no named results for GEO work yet, and no national search industry award was found.

Written by GEO Agency Index from public sources. If the record has changed, claim the profile and send the links.